We understand why you may be hesitant to create one for your company: “I’m not tech savvy,” “they’re too costly,” “I don’t have the time,” or the all-too-common “I have enough business and don’t need one.” The truth is that you don’t need to be tech savvy; getting a professional website for your company can be inexpensive and easy, and not having one is costing you time and money.
Regardless of industry, a company’s online presence can have a significant effect on its growth. Some companies also don’t know that the majority of their customers will visit their website before making a purchase in this day and age.
A strong online presence, especially a website, can make or break your ability to generate additional revenue. Yes, the quality of your website has an effect on your performance, but the point of this article is to emphasize the importance of having one.
If your company has made it this far without a website, you might be thinking, “Do I Really Need a Website?” What’s the point of having one if my company is still profitable without it?
In a nutshell, there has never been a better or more critical time to invest in a website for your business. Small companies can benefit from a website in a number of ways, and most of these benefits, like the Internet itself, grow in value exponentially over time.
1. A website gives you a professional appearance.
84 percent of today’s customers believe that having a website makes the company more trustworthy than having just social media accounts. Your website is also an excellent place to display any professional certifications or honors that your company has earned.
Furthermore, having your own website allows you to establish a branded email address, which adds a degree of professionalism to all of your communications, particularly if you’ve previously conducted business using a personal email address.
2. Google will help you draw new customers to your website.
You may be pleased with the size of your company at the moment, but every business experiences customer turnover. You must draw new customers to ensure continued success, and one of the best ways to do so is to make yourself available on Google.
Your company will benefit from a well-optimized website by ranking well for a variety of search terms and attracting a steady stream of new customers. There are many free SEO tools available that make optimizing your website simple even if you have no previous experience.
3. You can clearly showcase your products and services
You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website.
You can also use the design of your website, as well as the featured photos, to give visitors a sense of what it’s like to visit your physical location. This is especially effective if your brand is inextricably linked to the “feel” of your place.
You can also use your website to post important information about your products and services to ensure you’re attracting the right customers. If you own a restaurant, for example, you would want to mark any gluten-free items on your menu so that people with Celiac disease or other conditions that make gluten unsafe can eat there.
4. You will prominently feature the best reviews and testimonials on your website.
Establishing social evidence by prominently displaying the best feedback and/or testimonials on your website is a perfect way to do so. This could be in the form of personal customer endorsements.
You can also highlight articles about your company that have appeared in newspapers or popular local blogs.
The secondary benefit of publishing your best reviews on your website is that it creates a permanent archive. This means you’ll still have access to your best reviews even if third-party review sites close down in the future.
5. Customers would be more likely to contact you if you have a website.
A website is a perfect place to put your contact details so that prospective clients can quickly find it. Your contact information may also be included in a header or footer so that it appears on every page.
6. You can integrate your website with Google Maps to make it easier for people to find you.
You can embed maps directly into your content on a website. People who don’t spend a lot of time in your area will find it easier to find your business with an embedded map.
This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighborhood your business is in.
7. Your website defines your authority in the field.
If your rivals aren’t already online, they will most likely be soon. Create a high-quality website to establish yourself as a leader in your industry.
If your rivals have websites, you have a unique opportunity: you can create a website that is entirely different from theirs, demonstrating to potential customers what makes your business unique.
8. A website will ensure your long-term success.
By 2020, nearly 4.54 billion people (or 59 percent of the global population) will have access to the Internet, and the number of people using it will continue to rise.
Your company would be invisible to these people if you don’t have a website. If you invest in a website, your company will become invisible to all as we move forward into the digital age.
So, in order to remain competitive in today’s increasingly digital environment, the company must go online.
9. A Website Builds Credibility
A website will make your company, and you, look more professional, no matter how tiny it is. When a potential customer can go to your website at any time and learn more about your company, it instills confidence in them, which increases your reputation as a business owner. Businesses without websites aren’t really taken seriously, and they gradually die out. Since many customers only check online, you can go completely unnoticed. Remember that first impressions matter, so make sure your website is well-designed and appealing to the eye.
One of the most important reasons to provide a website for your company is to improve its reputation. There are probably some companies that have a service that is close to yours. Getting a website that looks fantastic and clearly communicates product information to your customers is one way to stand out.
People can doubt your credibility as a company if you don’t have a website. Having a website allows you to make a successful first impression and reassure customers that you are a legitimate company.
10. A company website allows you to collect data and generate leads in new ways.
It’s difficult, for example, to get people to write their email addresses on pieces of paper and hand them in at a physical store. People are much more likely to type their email address into a box on a website if they believe they will receive anything in return, such as a newsletter, a special report, or an ebook. You will have another way to contact your future customer once you have their email address.
So, do I really need a website for my company? The final decision
By now, you’ve probably realized that the issue isn’t “do I need a website for my company,” but rather “can I afford not to have a website in the digital era?” And the answer is no if you want to keep thriving in the long run. A website is one of the best long-term investments a company can make.
You’ll probably want to drive traffic to a website or landing page if you want to use digital marketing to increase leads and develop your company. To do this efficiently, use historical traffic to your website to reach the most qualified customers and get the best return on your ad investment.
This is something that can’t be done later, so even if you don’t plan on running advertisements right now, it’s best to get your website up and running as soon as possible. Websites have become indispensable in today’s business world. If you haven’t already done so, I highly advise you to do so. You can refine it over time, but the most important thing is to get started.