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Everyone ignores that advice to not judge a book by its cover. If it wasn’t for an interesting cover, you might completely overlook the engaging story. Book cover design, whether it is, for a printed piece or an e-book, is as vital to your marketing efforts as the content you seek to sell. No one wants to pick up a book that looks like it was designed by a kindergartner, especially if you are talking about something professional. There are several styles of book covers and many writers especially hire a designer or an illustrator to add life to their books. The attractive book covers not only attract readers but also built the curiosity about the content present in the book. Thus, if you want your book to succeed, you should follow these 5 important steps for designing a book.


1. Be the reader, not the writer


In other words, try to know more and more about your audience. You should keep an eye on their psychology, likes, and thoughts while purchasing anything. When it comes to books firstly you need to understand that every reader has certain criteria for buying books and book covers and design influence their criteria magically.


For example, if you are going to be creating an ebook, you need to consider how the thumbnail of the cover is going to look on the website. Cover images and the text has to be easily understood as a thumbnail because that is how books are largely being sold. If a potential reader cannot discern the important elements of the book—title, subtitle, and author—then they probably won’t be interested in what your work has to offer.


But the cover goes beyond just being an image. Just as words are creating to tell a story rather than showing you one, the cover works in the same manner. When you see a good cover, you immediately feel something, right? If the cover disconnects from the content, or if it is boring to the audience, it won’t attract the correct people (or anyone, for that matter).


2. Study up on good book design – exterior and interior


Think back to the last time you picked up and finished your favorite book. Regardless of the subject manner or length, there are obviously some things all great books have in common. You might vaguely remember what the cover looked like, the fonts used, and even some page elements, but chances are what sticks most is how much the actual content was enjoyed. Therefore, good book design is something that draws the reader in but does not distract them from getting lost in the book.


In other words, you can’t have the font be too large or too small, or use an unreadable font, because difficult to read prose is almost as unbearable as nails on a chalkboard. No one wants to hear nails on a chalkboard, and even just the thought of it probably sends shivers down your spine. To avoid creating that kind of repulsion in readers, you need to study up on exterior and interior book design.


Here are elements to consider:

Book cover design


Audience – although already noted, think about what kind of audience you are targeting. For example, you wouldn’t use pink for a book aimed at men’s health.


Avoid cliches – similar to paying attention to audience, you also should be aware of cliches aligned with the subject matter. For example, you shouldn’t put dollar signs on a book about finance. It looks cheap.


Focus – the cover should convey the same message as your written content, no matter how abstract or minimal it may be. Always seek to convey a message.


Atmosphere – use elements that will fascinate the reader. Think about colors, typography, imagery, and overall tone of the cover. You can draw inspiration from where you book is set, the subject matter, or the overall moral of the story or content.

Book content design


Chapter Start – there are three decorative elements that come into play: a large sans serif font for chapter numbers, a small sans serif for the chapter title, and a line separating the number and title that spans the page. The page number is also omitted.


Lead Paragraph – this usually isn’t indented. Drop capitals are often used. Also, watch out for sloppy hyphenation. Be sure to use professional layout software like Adobe InDesign to produce natural text flow.


Line Spacing – books are usually single-spaced, but wider leading can make a book easier to read, especially if the lines are long. But fewer words will appear on the page, making the book appear longer than it actually is.


Fonts – chapter headers are also modern sans. Body paragraphs are usually traditional serifs, like Times New Roman or Georgia. Serif fonts are more readable in print, while sans serif fonts, like Helvetica, or better for ebooks and web pages.

Several designers and companies offer services organizing your book in a proper manner. They efficiently design the cover, inner pages, adjust font and colors, and compile the material in a most appealing manner so that you book can rule the market.


3. Put together a number of designs


Never create a single cover and think that it will be okay. You should create multiple book designs for both inside and outside to see which ones have the best feel for the book. And know that these designs don’t all have to come from your own brain. If you already have a fan base, hold a contest and see if anyone comes up with decent designs or hire any professional for this task. As you create, use different fonts, colors, images, sizes, shapes, and textures. Try a variety of styles, such as abstract, contemporary, modern, and minimalist. Once you have a broad selection of book designs, it’s time to move on to next step.


4. Get input


Now, how you get input can be done a number of ways. This can involve posting the best designs that you received from holding a contest and having everyone vote, asking readers to judge your own creations, getting feedback from other graphic designers and artists, and running some thoughts by your editor or publisher (if you have one). Receive the feedback, analyze it, then make the necessary changes. If you must, you can repeat Step 3 and 4 as many times as you want in order to find the book design that best fits your needs and expectations.


5. Awards and reviews


Sometimes, you need to appeal to your target audience in more ways than one. Have you written previous books before? Do you have a specific title? Something that you can showcase and increase your credibility or reputation? Just like internet marketing requires the utilization of testimonials and comments from other people, a good book cover will use the same method.


Tastefully incorporating social proof into your book design will make even the most hesitant of readers give you a chance.


A book cover that uses reviews from previous works, bestseller status, and other awards will be much more appealing than a cover without. The reason? Reviews and awards validate the quality of the book. Perhaps your book is already in print, so a line-up of commentary may be widely available. Perhaps you work was showcased somewhere and won praise. Whatever honorable mention you might have received, it can be used as an element in book design.


However, you should always add this last. Why? If you have copies of your work being circulated pre-publication for reviews, you can collect input on both the book design and content, take the reviews that carry the most weight, and put them into the finalized version of your book.


When you hire any company to compile your book and to create its design they use the same method of taking reviews with several people of the same field or conduct a survey to prepare proper statistics then present some best designs to their clients.




Successful book design is as essential as the actual literature. Without thoroughly brainstorming and creating a thought-provoking cover, readers will never be enticed to pick up your work. Book design, both inside and outside, is prime marketing material. Thinking of it that way, if you follow these tips, you will be able to construct a stunning cover that wows the audience.

As logo designs are particular to companies and endorses their brand identity, designing logos is a creative and entirely subjective profession. Taking up this job needs the designer to consider diverse critical factors. Creative efficiency plays an important role while deciding the logo design.


However, clients might discuss the appearance, objective and scope of a logo before it is being idealize by the designer, it should be remembered in mind that the designer is the person who can understand better the scope of a logo.

Textual Logo

A common form of logo design also called as textual design. Here you can mention the name of the organization in either stylized or plain typeface. This enables the customer to store their company in their minds at the first look. For example, the logos of famous brands such as Google, FedEx, Microsoft etc. have offered them their brand identity.


While trying to design an eye – alluring brand logo design, it is essential to choose the right elements for the design. Although, where most designers grope is in their choice of logo types.

Logo of Microsoft
Logo design for google
Fedex Logo design - Artimization

Symbol based Logos

These logos are based on specific symbols. Here, the company name will not be visible. So, you must be creative with the designs so as to create a lasting customer impression. The symbol might include a figure, a pictogram,  a mark or a specific symbol that represents what the company stands for. Famous brands such as Shell, Puma and Apple makes use of such a logo template to represent their company identity.

Apple Logo design - Artimization
Logo for Nike - Artimization
Logo design for Audi - Artimization

Abstract Logos

To represent their brand identity, this logo template is widely used. Such logos use innovative graphics or signs that sums up their company identity for the target audience. However, as a designer, you must remember that creating such a logo needs you to do a comprehensive research about the organization.

For example, LabVantage Inc, a software company that follows a logo that has a reverse “V” sign to specify their potential growth.

Initial Based Logo

You might also design your client’s logo based on their initials. Instead of using long names, brief initials are used to represent the client’s trademark. This enables the company known by the acronym used.  For example, the logos of McDonald’s and Honda best qualify as an initial based logo where they use ‘M’ and ‘H’, respectively.

Honda logo design
Logo for Mcdonalds

Badge style logos

Badge style logo is  also known as emblem logo is widely used to represent, sports brand, automobile or universities. The logos of car brands such as Mercedes, BMW or universities such as Oxford or Howard have badge style logos.

BMW logo design - Artimization
Logo for Oxford University

Whatever style of logo you choose, you must always remember that custom logo design is not an effortless task. Use your skills to create something best that can set a benchmark standard for other organizations in the same sector.

If your business is small and you are not yet marketing yourself online, then you are mission out many things really. On the other side, you might have tried it, but you just haven’t been able to get the results you would like? Either way, it’s time to change and get serious about this opportunity.

The sad truth is that many small businesses are not effectively marketing themselves using the web. This might be because they lack expertise to make use of their marketing campaign in the proper way, or they think that it is expensive and thus definitely not the thing they might afford.

Small business digital marketing – What can be achieved?

Digital marketing is constantly changing its landscape, this is the reality. If you really want to succeed with it and get great results for your small business, then you must need to know what you are doing. If it is done in the proper way, however, then this type of marketing can make you  grow your small business and reach new clients in a way that has not been possible before.

A wonderful opportunity is created for small businesses in the digital world to grow their income, engage better existing ones and find new clients. From advertising through social media to target new customers,  engaging with existing clients through content filled newsletters or email and generating leads through crafted website landing pages, this tool can get real tangible results for your organization.

Small digital marketing business – Getting started

A definite plan is the foremost thing to get clear on. Without thinking about what you need to achieve and how to achieve it diving into the field straight is simply putting your business up for failure. The number one reason why many small business fails is with the inception of failing to plan.

  • It is vital to have a detailed and clear strategy.
  • You must set our particular, realistic, measurable, time bound marketing objectives, achievements and targets and you must ensure that you carefully think about the channels of digital marketing you are going to use to get your message out there.
  • It is also essential to remember that digital marketing is not an instant solution.
  • Consistent action is needed to achieve effective results, regular reviewing of progress and on – going testing

The logo is one aspect of a company’s commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logo in the same market niche. Thus, it is an essential tool for marketing the product or an organization.

A good logo is distinctive, appropriate, timeless, graphic and simple in form, and it conveys the owner’s intended message. We will discuss all 5 key elements separately.

1) Distinctive:

If a logo is different from the mainstream concepts of the logo designs and is versatile then it is considered a competitor against all the successful logo designs out there. A distinctive logo stand out the crowd and will overall be unique in appearance.

2) Appropriate:

A logo should be appropriate to the name, effortlessly melding color, font, and graphics, purpose and tag line of the product or an organization. Appropriate logo leaves a good impression on customers which is more likely memorable.

3) Timeless:

An effective logo should be timeless. The reason is, logos which endure ages without being altered or changed have become trademarks and are known to many generations. Another important reason is the cost of changing the designs or altering the color scheme and last but not the least re-branding the logo can be very costly and time consuming. Hence, timeless logos lasts for ages.

4) Graphic:

Logos should contain the graphical representation of the symbol of company name, trademark or abbreviation which could either be visual art, especially involving drawing, engraving, or lettering. For example, the logo of “Nike” it has the swoosh design and it is one of the most recognizable logo design in the world.

5) Simple:

A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn. You’d never mistake Apple’s apple for any other fruit, even when it is engraved on a non-technical device or at the back of the public transport vehicle.

For the best logos, with designing elements Contact us today. Our qualified, highly trained professional team will provide impressive logo for your start-up or renovation of your on-going business for more competitive edge in market.

Stepping into market with a perfect mission but initiative is from small firm or being a sole trader, still branding is your business thirst and badly needed. “Popular companies around the globe, always have high investment budget for branding”. Then why the start-up should not invest. The renowned businessman Simon Mainwaring says “The keys to brand success are self-definition, transparency, authenticity and accountability”.

Understanding Branding defines the way customer perceives your company and product. It is not limited to logo or graphics but extended to thoughts about entire customer experience including digital presentation, social media marketing, and team to client response behavior. Thus, the branding broad definition could be bit overwhelming to think about what is involved in your brand.

Impressive branding technique for start-up

Branding aims to establish a significant and differentiated presence in market to attract and retain loyal customers. The process involves initiating with unique start-up name, product’s presentation in market so advertisement leaves a clear impression in viewer’s mind with consistent theme.

The first major component is unique recognition using icon known as –Brand LOGO including actual meanings of start-up aim. Professionally designed logo is simply memorable also enough powerful to have expected company’s advertisement response. People are more likely to purchase from a business that appears polished and legitimate. Ultimately building credibility and gaining trust.

Branding provides a competitive edge in market, a top brand can be easily recognized in market and companies around the globe approach for joint adventures. A strong brand story doesn’t with customer’s expectation story but it also promotes motivation and confidence in employees and teams as health working environment is mandatory for success journey.

Benefits Branding Provides

Once you step forward with strong aim of branding your start-up. Brand is owners and employees’ recognition thus representing aims, thoughts and future plans. A happy and satisfied consumer can help in generating Referrals by referring product in relatives and friends during discussions.

The strong, clear and consistent brand adds business value additionally gains extended confidence of customers that they don’t risk trial of other products as well as confidently step forward for new product introduce later.

Thus, branding is what mega stable companies should not only aim but the startups need long-term branding plans. Branding not only gives a good catchy, impressive, high standard looks in market but at customer end it develops emotional attachment to brand name, generate referrals, confidence in new products introduced later. When organization has clear aim on brand and promised quality deployment. It will result in tremendous amazing success with long-term planned joint adventures or business contracts.





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