The logo is one aspect of a company’s commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logo in the same market niche. Thus, it is an essential tool for marketing the product or an organization.
A good logo is distinctive, appropriate, timeless, graphic and simple in form, and it conveys the owner’s intended message. We will discuss all 5 key elements separately.
If a logo is different from the mainstream concepts of the logo designs and is versatile then it is considered a competitor against all the successful logo designs out there. A distinctive logo stand out the crowd and will overall be unique in appearance.
A logo should be appropriate to the name, effortlessly melding color, font, and graphics, purpose and tag line of the product or an organization. Appropriate logo leaves a good impression on customers which is more likely memorable.
An effective logo should be timeless. The reason is, logos which endure ages without being altered or changed have become trademarks and are known to many generations. Another important reason is the cost of changing the designs or altering the color scheme and last but not the least re-branding the logo can be very costly and time consuming. Hence, timeless logos lasts for ages.
Logos should contain the graphical representation of the symbol of company name, trademark or abbreviation which could either be visual art, especially involving drawing, engraving, or lettering. For example, the logo of “Nike” it has the swoosh design and it is one of the most recognizable logo design in the world.
A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn. You’d never mistake Apple’s apple for any other fruit, even when it is engraved on a non-technical device or at the back of the public transport vehicle.
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