To be competitive in today’s market, every business owner understands the need of having an online presence. However, not everyone knows how to make the most of their internet profile. Because your website is the beating heart of your company’s online presence, making sure it’s built to maximize lead generation is crucial to its long-term success.
How can you make a website that is easy to find, grabs a prospect’s attention, and keeps them there long enough for them to decide to test your product or service? Let’s take a closer look at how to create a lead-generating website.
How well your website generates leads is often the determining factor in your success. Even if you have a fantastic product, outstanding service, and a thorough understanding of your market, if no one knows about it, it won’t go far. Your website is your global advertisement, and if it isn’t successful, you won’t be able to compete.
Businesses used to generate business by running commercials on TV, radio, manufacturing print ads, making cold calls, and even going door to door in the pre-digital era. To some extent, it succeeded, but how many people love being stopped by a sales ad yelling at them? How many people engaged in conversation with the cold-calling salesperson? We put up with it, but we didn’t like the method of advertising.
Construct a Website That Is Conversion-Oriented
First and foremost, if you’re creating or upgrading a website, you should always have conversion in mind. What exactly is a conversion? Conversion can relate to either converting a lead into a sale or converting a customer into a lead. When we talk about a lead and a conversion on your website, what we really mean is a person visiting your site and filling out a web form with their name, email address, and occasionally phone number.
That is all the information you require to capture them as a lead and, ideally, convert them into a sale. All you need is just enough information to start a conversation.
A phone call is another way to convert visitors to customers on a website. You’ll want to double-check that your phone number, or your company’s phone number, is visible across the website. This allows customers to notice it and contact you when it’s convenient for them, converting them into a lead and, perhaps, a sale.
You can have all the phone numbers and forms you want, but if they’re not displayed properly or in the right places, they won’t convert people into leads. Take a close look at your website. Consider this: what can I add to this page to entice visitors to fill out my form or give me a call?
Design A Website That Is Easy to Find
The most obvious place to begin is by creating a site that is easy to find. A site that is hidden isn’t going to create any leads for you.
The first step is to ensure that your domain name is appropriate for your company. What are your options if you are unable to acquire your first choice? Choose a domain name that is memorable, easy to spell, and easy for prospects and clients to associate with your business.
Following that, you’ll want to keep track of how people are finding your site so you can figure out which social media outlets are bringing in the most traffic and who is talking about you online.
Also, don’t forget about SEO in this conversation. If your site doesn’t appear on the first page of Google results, you’re missing out on a lot of potential customers. Keyword research is essential for ensuring that your company is found by individuals who are looking for the products and services you provide.
You should also conduct an SEO audit of your website to ensure that your present content isn’t harming your search engine rankings.
Artimization is one of the leading SEO company. Our SEO experts know how to help you achieve your online goals by attracting potential traffic to your website, Achieve stronger sales and how to improve your brand visibility.
Allow visitors to communicate with you.
When a visitor arrives to your site and likes what they see, you want to make sure you give them a clear and simple route to learn more about your company. Getting intentional about where and how you ask prospects for information might help you create even more leads from your current website.
The first step is to include forms on the most popular pages. Make sure these forms only ask for the most basic information and that they auto-populate; bombarding prospects with a million questions is a certain way to turn them away.
You’ll also want to make sure that the forms you develop fit in with the rest of the information on a page. If you’re a graphic designer, for example, don’t place a form giving a free white paper on website design on a page about your print work.
You should also give users as many options as possible for contacting you. Make your phone number and email address easy to discover, and consider including a chat feature in the design of your website. Nobody wants to have to go on a search mission over your entire website simply to ask you a simple inquiry.
Create a Wide Range of Landing Pages
One of the keys to obtaining more promising leads is to create highly targeted landing pages. According to HubSpot data, businesses with 30 or more landing pages on their website generate seven times the number of leads as those with one to five landing pages.
The most effective landing pages are ones that are straightforward. You can build specialized message that speaks to that section of your prospect audience depending on where the traffic is coming from. Make sure you have a clear route for prospects to contact you—a call to action button—and that you have a simply state the problem your company can solve.
Landing pages that are crowded with too much information or don’t properly explain your company’s value proposition can leave prospects perplexed, prompting them to go back to Google and explore one of your competitors.
Adopt a content marketing strategy to generate leads
Even if they don’t fully understand what content marketing is, most people are aware of it. That’s because, over the last decade or so, it’s become the dominating type of marketing, and for good reason. Demand Metric claims that content marketing generates three times the number of leads as outbound marketing at a third of the cost. That’s nine times the value of outbound marketing done the old way.
But, first, what exactly is content marketing?
Content marketing is a lead generating approach that entails producing unique content that interests your target market. Let’s imagine you’re in the business of selling comic books.
Create a visually appealing homepage with a clear call to action.
While each of your landing pages should have customized messages and calls to action, you should also make sure that your homepage contains a generic call to action that serves as a catch-all for anyone interested in learning more about your company.
This CTA shouldn’t be for a specific product or service; after all, this is the page on your website that the general public is most likely to view initially, so you don’t want to pick out just one of your many products. Instead, provide visitors with the opportunity to learn more about your company.
A CTA that invites visitors to sign up for your newsletter or sample your service for free is a terrific method to get the attention of as many people as possible.
You may begin to target them with more precise offers through email marketing and audience segmentation after you get to know these prospects better and have a clearer grasp of where their individual interests lie.
Having a website that is chock-full of useful information will keep visitors on your site and urge them to return for more. This means that your website should go beyond simply responding how your company can address a prospect’s problem. It must contain in-depth knowledge on the topic that identifies your company as an industry authority and gives prospects confidence that yours is the right team for the task.
At Artimization, we have a whole team that is dedicated to producing unique content that will help you attract potential leads.
Photos are a great way to get people’s attention.
You’ve probably heard the phrase “a picture is worth a thousand words,” and a thousand words can communicate your tale much better than a few words. People are naturally drawn to visuals.
Images catch the eye and can keep visitors on your website for longer periods of time, potentially resulting in a new customer. There are, nevertheless, some guidelines regarding photographs. You don’t want to just splatter pictures all over the place just to have anything to look at. You should use photos sparingly and for a specific purpose. Make sure the image reflects one of two things: the message you’re attempting to express on that page, or something about your brand or company.
Make use of videos on your landing pages.
It’s not simply about making videos to promote your goods and services. It’s all about how and where you use them. Adding a video to each of your landing pages, for example, can increase conversions by up to 86 percent.
According to common sources, having video autoplay on a landing page encourages far higher involvement from visitors. Video is far easier to consume than text, captures attention much faster than photographs, and is an excellent tool to give your product legitimacy, voice, and perspective.
Boost Credibility By Adding Stellar Testimonials
People begin the buyer’s journey by recognizing a problem or need and exploring possible solutions. They start looking at all the companies that sell the product or service you offer once they’ve decided they need it. That’s when the options appear limitless. Dealing with a corporation online differs from dealing with someone face to face for many people. Customers may wonder if the company is reliable, if it is legitimate, and so on.
This is where reviews and testimonies come in handy. People are willing to believe another person regarding a company’s trustworthiness, according to research.
It enhances credibility when someone can vouch for a company with a glowing recommendation. Increase the number of testimonials on your website.
Artimization has an entire page dedicated to reviews and testimonials of our valued customers, and keep them fresh and up to date as much as possible.
Blog with a goal in mind
Blogging is an important aspect of maintaining visibility. Not only do your clients benefit from a diverse range of information, but Google prefers to view a website with a steady stream of excellent material. However, this does not imply simply creating anything and publishing it in the hopes of having your website appear at the top of the search results. You’ll need blogs with high-quality copywriting and search engine optimization (SEO). This is not a simple task. You have a lot of normal jobs to juggle as well. In the long run, outsourcing your copywriting and SEO may be a smarter plan.
Every page should have a form.
It’s critical to have simple access to the real lead generation form on your website if you want to increase the number of valid leads. The less information companies request, especially in the first step, the more likely consumers are to hand over their sensitive personal information.
When describing your offer, use strong words.
Because of their active tone, powerful action verbs like “get,” “feel,” and “have” are strong compellers, as opposed to “imagine having,” “imagine feeling,” and so on. When you use action-oriented phrases in your offer, you put the consumer in the driver’s seat as the one who receives the benefits rather than just picturing them.
Attract Appropriate and potential Traffic
You would believe that getting more clicks is always a good thing, but if you’re not drawing high-quality traffic who is truly interested in your offer, you’re just wasting bandwidth. The objective is to generate high-quality leads.
That is why it is critical to determine who your ideal audience is. Who is most likely to be interested in your services? What do they like to do in their spare time? What is the greatest way to reach out to them? Design your marketing strategy around your target audience, not the demographics that get the most clicks.
Yes, marketing and advertising are vital for increasing website traffic, but they must be done correctly.
The Bottom Line
None of these suggestions will help you unless you put them to the test and figure out what works best for you. Lead quantity and quality are conversion factors like any other, and you’ll want to see them rise and improve over time.
A lead generation page can also be used to test important design changes before implementing them across the entire site. You can assess if your lead generation efforts are paying off by split testing adjustments from one landing page to the next.
The first step to success in the competitive online market is to optimize your lead generation website. With thousands of competing businesses vying for consumers’ attention, now is the time to stand out.
Strong branding will help you keep users’ attention for longer, but they’ll need a cause to stick around; good content attracts and retains visitors. Earning clicks is a matter of time if your lead generation process is quick and you use conspicuous calls to action or well-designed landing sites. Nurture the leads you collect, and you’ll build a devoted client base that will come back again and again.
Remember to test everything twice, no matter what lead generation strategy you build or whatever technologies you utilize. The only way to improve and optimize your leads is to test and analyze analytics, a process called as conversion rate optimization.
Get in Touch with Artimization Today and Boost Your Website to The Top
Having a strong web presence in today’s marketing works is what you need to succeed in today’s world and having a website that generates leads is very essential to have in today’s day and age.
Develop your brand, optimize your marketing, and turn your website into a lead generation machine with Artimization.
Artimization is one of the top leading digital marketing agencies. We have the experience to develop a comprehensive plan that will help you get organic search traffic and improve the number of visitors to your website.
Get in touch with us today or book a free consultation for more inspiration.