When you start a business your next step is to promote your business among masses. Big businesses can opt for several options like TV commercials, billboard advertisements, PPC ads, etc. But small and medium businesses cannot afford to invest much in these segments.
They have two effective and budget-friendly solutions: Social Media Marketing and Search Engine Optimization. These two strategies are not only beneficial for small-sized businesses. Big brands and mega industries are also taking benefit from these.
In Philadelphia, almost 200 new businesses of all sizes start every month. In a year tons of newbies reach the market. The existing and new businesses are facing tough competition. For business survival, it is mandatory to market your brand efficiently.
Assume only 0.1 percent searches are related to your business segment and geographical location. Means from Philadelphia, still more than 2 thousand potential customers you are missing out every day. Imagine if you are able to convince one customer every day, you can reach skies in a few months.
SEO can help you reach top positions in the market. It promotes your business and let your customers know about that. You might be wondering how it works? Here is a step by step guide for you.
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Most of us already know that SEO stands for search engine optimization. What to optimize on a webpage or complete website? It`s design, writing, video Or maybe the links; what to focus on?
The simplest answer is you can optimize your website through all of these and many other content tools.
SEO is the art of understanding the search engine algorithm and working accordingly. It will help you reach high on Google and other search engines. Your business will get marketed in the unpaid section where the query generator can reach your website. This process is also known as organic listings.
On a certain keyword, you can reach top ranks to target Philadelphia audiences. Content can be adjusted in the form of text, images, videos, etc. Moreover, after the content, you need to focus on website structure, back-end working, and errors. After that Link building, guest posting and magazine publications can help boost your business.
Most Philadelphia SEO agencies only deliver services to improve ranking on Google. They neglect the fact that limiting the services here will not benefit Philadelphia businesses. The customer will only buy from your website if he feels satisfies.
Overall improvement of content, structure, UI, and UX of a website can genuinely increase the sales. At Artimization we offer comprehensive and effective SEO services for Philadelphia companies.
If you believe so then here are some facts. Only WordPress users alone publish more than 2 million posts every day. With simple mathematics, you can find that every second 24 blog posts are being published. While you are reading five lines on these website WordPress users have lived 216 blog posts. That’s only counting for WordPress users.
If we include all blog posts being posted every day the number would surely be very high. How will you stand out with such numbers? How you will make people read or even pay a second to your post? How will you get the attention of potential buyers?
It will be daydreaming to show on the first page of Google ranking without a proper SEO service. Companies invest in SEO services even if they are a popular brand just to stand out. The survival of a small, medium or new business in the online market is almost impossible with SEO.
SEO strategy the process of planning, evolving and implementing steps organized together to improve search engine rankings.
It works of the simple outline, rank your website, get organic traffic, and convert it into revenue.
Here are simple steps to create an effective SEO strategy in 2020 for Philadelphia businesses
A recent study by Stone Temple Consulting that was published on the MOZ BLOG says, “Links are still powerfully correlated with first page rankings on Google.”
According to last year’s blogging trend, 32 %more bloggers wrote about voice searches. When they write about voice searches, they linked it to content that featured stats and data”
More than 28% of the consumers from Philadelphia used voice search to get information about local businesses during last year. 37% of visitors on an average website of Philadelphia local business reached through voice search. Moreover, 76% of smart home speaker users search for local businesses from all over the world, at least once a week. Whereas, 53% of worldwide users make daily voice searches on the internet to find a business.
According to business analysts, “The voice recognition market in 2020 will hit $601 million.”
Philadelphia SEO agencies cannot miss the voice search segment for Local or international SEO. Is your selected SEO Company working on it? If not, you need an updated SEO company that captures the market more efficiently. Artmization has expertise over the voice search segment and our team can help you. Contact our representative now to know a little more about our SEO Philadelphia services.
To rank higher on Google’s SERPs, you need to work on optimizing your Title and descriptions to make it more likely to be clicked.
Brian Dean from Backlinko suggested creating a highly optimized Title and Description tag for your website and its pages. A/B testing can help you understand how impactful your title and description is. Big companies spend thousands of dollars to make thoughtful titles and descriptions for each page on their website.
Why they do that? The Title ad Descriptions are highly optimized to get the maximum CTR.
Brian also claimed that when he tried the same technique, the ranking of his particular blog post shifted from 12th to number 5th spot on Google. Is this not great? If you will calculate the money required to write an effective Title or Description for a page, it will be in between 2-5$. It is not much for any business. So, it is the simplest way to gain maximum profit with minimum investment.
You can easily dream and achieve the first position on Google ranking with quality SEO services in Philadelphia with Artimization. Don’t miss your chance of being a popular brand!
Egygamer hired us for 2 months to do SEO and assist with increasing their overall organic traffic and sales.
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While creating content for your business or website you should necessarily consider high quality. The quality of content will make SEO ten times easier and effective. It will also help your clients have the information they need. Quality content increases customer satisfaction and marks a positive image of your brand. Such content also helps customers to memorize your brand name consider it while making a purchase.
The second most important element should be the value of content that at present exists on your desktop website. Content may and should include texts, info graphics, video, voice, and images, etc. When you implement the alt-attributes to your images, they become crawlable and indexable.
You should embrace the same markup on both desktop and mobile versions of the site for structured data. Reassure to put the mobile versions of the website URL in the URLs stated within the structured data.
Titles and Meta descriptions should be of the same character length on mobile and desktop versions. The Meta data and description must present a clear picture of your business type and its genera you are targeting. You can add keywords in your descriptions to increase relevancy and to improve the optimization process.
Yes, it is different and particularly for social media platforms. Add the social metadata like Quota questions, OpenGraph tags, Instagram or Twitter cards, and other social metadata. Do not forget social metadata is for mobile and desktop both versions.
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