A good website is the cornerstone of any successful online presence, offering a platform to engage with customers, showcase products and services, and drive conversions.
But what makes a website attractive?
Here are nine essential characteristics that set the best websites apart:
Let’s go into more detail about the given characteristics to make you better understand.
Accessibility is an essential aspect of a good website, as it ensures that people with disabilities can use the website.
This includes providing alternative text for images, using proper heading tags to structure content, and designing the website to be keyboard accessible.
Ensuring that a website is accessible not only benefits those with disabilities but also makes the website more user-friendly for all users.
By following web accessibility guidelines, such as the Web Content Accessibility Guidelines (WCAG), a website can be made more accessible to users with visual impairments, mobility impairments, and other disabilities.
Making a website accessible also has the added benefit of making it more search engine friendly, as search engines like Google use algorithms that consider web accessibility when ranking websites.
By making your website accessible, you can improve its visibility and reach a wider audience.
Let’s face it, we all judge a book by its cover. And the same goes for websites.
If your website looks like it was designed in the stone age, chances are visitors won’t stick around for long. That’s where attractive design comes in.
A visually appealing website is like a good outfit – it helps you make a good first impression and keeps people interested. Plus, it shows that you care about your website (and yourself).
So put on your fancy pants and make sure your website looks sharp.
Fast loading speed
Fast loading speed is essential for keeping visitors on your website and improving the user experience.
Studies have shown that website visitors expect pages to load in 2 seconds or less, and a delay in page load time can reduce conversions.
Various tools and techniques are available to improve loading speed, such as optimizing images and minifying code.
Functionality refers to the features and capabilities of a website that enable users to accomplish their goals easily.
This includes things like contact forms, search bars, and shopping carts.
A good website should have just the right amount of functionality to improve the user experience and drive conversions without being overwhelming or confusing.
Here are some examples of functionality that can be included on a website
- Contact form
A contact form allows visitors to send a message to the website owner or a specific department, such as customer service or sales.
- Search bar
A search bar allows visitors to find specific website information easily.
- Shopping cart
A shopping cart is essential for e-commerce websites, as it allows customers to add items to their cart and complete a purchase.
- Social media integration
Integrating social media accounts, such as Facebook or Twitter, allows visitors to follow and share content from the website easily.
- Google Maps integration
Integrating Google Maps on a website can make it easier for visitors to find the location of a business or event.
- File uploads
Allowing visitors to upload files, such as resumes, office documents or project proposals, can be helpful for websites that accept submissions or require documentation.
Okay, now that we’ve covered the ins and outs of website functionality, let’s move on to an equally important topic – search engine optimization.
Trust me, you don’t want your website to be lost in the vast sea of the internet.
So let’s talk about how we can make sure potential customers easily find your website.
Search engine optimization
SEO is about improving your website’s ranking and visibility in search engines like Google.
Think about it – when you search for something online, you’re more likely to click on the first few results that show up, right?
You want your website to be one of those top results.
Many factors go into SEO, such as the relevance and quality of your content, the use of keywords, and the presence of backlinks.
It’s also important to optimize your website’s technical elements, like the URL structure and the use of tags and titles.
SEO is an ongoing process, as search algorithms are constantly evolving and new websites are constantly being added to the internet.
It’s essential to regularly review and optimize your website to make sure it stays visible and competitive in search results.
Trust me, you don’t want your website to get lost in the vast sea of the internet.
So put in the effort to improve your SEO and watch your website soar to new heights.
Examples of SEO case studies you may be interested to read
- Moz: Moz, a software company that provides tools for inbound marketing, saw a significant increase in traffic and revenue after implementing an SEO strategy that focused on creating high-quality content, improving website structure and navigation, and building backlinks.
- The New York Times: The New York Times implemented an SEO strategy that included optimizing its website for mobile devices, improving the structure and formatting of its articles, and using social media to drive traffic to its website. As a result, the newspaper saw a significant increase in traffic and revenue.
- Hootsuite: Social media management platform Hootsuite saw a dramatic increase in organic traffic and revenue after implementing an SEO strategy that included creating high-quality content, improving website structure and navigation, and building backlinks.
Till now, We have covered the basics of search engine optimization; let’s turn our attention to another important aspect of a good website – trustworthiness.
Building trust with your visitors is key for establishing credibility and encouraging them to take action on your site.
When it comes to websites, trust is everything. If visitors don’t trust your website, they’re not going to stick around or take any kind of action.
That’s why trustworthiness is such an essential characteristic of a good website.
There are a few key ways to establish trustworthiness on your website. First, make sure you have clear and easy-to-find contact information, like a phone number and email address.
This helps to establish credibility and shows that you’re a real business or organization.
Next, go for a professional design. A well-designed website with a polished look and feel is more likely to build trust with visitors.
Displaying customer reviews and testimonials can also help to build trust, as it shows that other people have had positive experiences with your business.
Finally, don’t be afraid to be transparent. Visitors are more likely to trust you if you’re open and honest about your business practices and policies.
So go ahead and put your best foot forward – a trustworthy website is essential for building a successful online presence.
All right, we’ve established that trustworthiness is key for building a successful online presence. But let’s not stop there – there’s another important characteristic to consider.
It’s time to talk about keeping your website’s content fresh and up-to-date. This is essential for keeping visitors engaged and coming back for more.
Imagine if every time you visited a website, the content was the same as the last time you visited. Boring, right? That’s why up-to-date content is so important.
So let’s dive into this crucial characteristic and see how we can keep things fresh and interesting on your website.
Up-to-date content refers to the freshness and relevancy of the information on a website. It’s important for a good website to have up-to-date content for a few reasons:
- Attracting visitor
- Establishing credibility
- Improving search engine ranking
- Keeping visitors engaged
A website’s content can be kept up-to-date in a variety of ways, including adding new blog posts and articles regularly, updating product information, and keeping up with events and promotions.
It’s very important to strike a balance between adding new content and not overwhelming visitors with too much information.
Mobile-friendliness refers to the ability of a website to be easily accessed and used on a mobile device, such as a smartphone or tablet.
This is important because an increasing number of people are accessing the internet through mobile devices.
A website that is not mobile-friendly can be difficult or even impossible to use on these devices, leading to a poor user experience and potentially causing visitors to leave the site.
To ensure mobile-friendliness, a website should have a responsive design, fast loading speed, easy navigation, and optimized images and media.
Ensuring that a website is mobile-friendly is essential for attracting and retaining visitors and improving the overall user experience.
Alright, so we’ve learned that it’s important for a website to be mobile-friendly. After all, nobody wants to squint and tap at a tiny screen to try and navigate a website.
But mobile-friendliness isn’t the only factor to consider – user-friendliness is also key for ensuring that visitors have a pleasant experience on your site.
And let’s be honest, nobody wants to visit a website that’s a pain to use.
So let’s look into the character of user-friendliness and see how we can make your website a joy to use for all your visitors.
User-friendliness refers to the ease of use and overall user experience of a website. A user-friendly website is easy to navigate, intuitive, and enjoyable to use, which can encourage visitors to explore the site further and take action.
Many websites are known for their user-friendliness. Here are a few examples:
- Amazon’s website is user-friendly due to its clear and easy-to-use navigation, search function, and product recommendations.
- Airbnb’s website is user-friendly due to its clear and intuitive design, which makes it easy for users to search for and book accommodations.
- Dropbox’s website is user-friendly due to its clear and simple design, which makes it easy for users to access and manage their files.
- Wikipedia’s website is user-friendly due to its clear and organized structure, which makes it easy for users to find and read the information on a wide range of topics.
To conclude, a good website should possess a combination of the following characteristics: accessibility, attractive design, fast loading speed, functionality, mobile-friendliness, search engine optimization, trustworthiness, up-to-date content, and user-friendliness.
These features are essential for a website to be successful and provide a positive user experience.
Co-Founder of artimization who is passionate about bringing colour, clarity and budget-ability to businesses' experience of IT.